42 Below Soap
Yes that's right..... soap! The brand that is internationally famous for its provocative style of advertising has produced a world first. According to the brand "We're all Dead" unless we start looking after this planet of ours so they decided to do something about it. Lemon scraps are collected from bars across Australia & NZ, turned into liquid lemon soap and sent straight back to the bars...... for free!
Agency: Colenso, BBDO • Client: 42 Below • Photography: Sam Mahayni
